What’s good for the Environment is good for the Economy
8 May 2008
Julian Marsh, partner, Marsh:Grochkowski
Michael Farnworth, managing director, Stormsaver
- Look ahead and identify opportunities to exploit through changing circumstances. Stay one step ahead so that you know what’s going to change and how will it affect your business.
- Look ahead and identify opportunities to exploit through changing circumstances. Stay one step ahead so that you know what’s going to change and how will it affect your business.
- Don’t be afraid to take inspiration from others by adapting and improving their ideas. Both speakers took inspiration from others.
- Know your product and identify who will buy it plus why they need it. Both Stormsaver and Marsh:Grochowski described their niche markets and conveyed a thorough knowledge of their potential customers.
- Differentiate your products and services in the market place and don’t be afraid to do things differently. Both speakers saw themselves as trailblazers before environmental issues became fashionable.
- Translate the conceptual features of your products and services into tangible benefits that will benefit your customers.
- Build long-standing relationships with your client base. Stormsaver have long leads in sales and develop a strong working relationship with their customers.
- Make it easy for your customers to buy from you. Marsh:Grochowski use legislation and government policies to their advantage by negotiating solutions on behalf of customers.