Sustainability in the Low Carbon sector
21st January 2010
Chris Beattie, Director, Pedal Express
Mo Kelly, Managing Director, SASIE
Key Points
- When Pedal Express was first launched it was marketed firstly on its environmental credentials and secondly as a service. These two were later switched. First and foremost high standards of service need to be offered.
- SASIE undertakes no marketing – customers find SASIE via low carbon web site referrals.
- Low carbon services are niche markets which means there are relatively few competitors. However it is likely that the major utilities will move into the market if it begins to become more mainstream. Mo predicts that there may in future be companies offering a “Radio Rentals” hire scheme for photovoltaics.
- Renewable technologies require grant incentives. However at present Government programmes are highly disjointed. The market will drive the adoption of renewable technologies – if heating costs rise and more incentives such as feed-in-tariffs become available. New legislation is also likely to help drive the market.
- There are no national occupational standards for the installation of renewable energy systems. No formal technical competencies have as yet been established which is a concern. There is a need to invest in training to up-skill existing trades people to the appropriate required standards. New national occupational training standards are currently being written for FE Colleges.
- A major issue for “green companies” is being able to obtain materials and products, many of which have to be imported. Pedal Express have experienced real difficulties getting hold of electric vehicles. Many foreign manufacturers do not offer credit which can cause serious cash flow difficulties.
- There is slow progress in the development of electric vehicles. Performance (ie distance available by a charge up) is not much better than on models available 30 years ago.
- Low carbon companies can raise their profile by being actively involved in industry lobby groups and trade associations.
- There is an ongoing need to educate the public as to the nature of renewable energy systems and the financial incentives available.